Florian Laudahn Consulting (Frenkendorf)

As an experienced specialist in digital marketing and platform management, I have been helping companies to expand their online presence and achieve sustainable growth for more than a decade and a half. With in-depth expertise in the operational implementation of multichannel strategies, I accompany both established companies and up-and-coming start-ups on their path to digital excellence. As Head of Verticals at Swisscom Directories AG in Zurich, I am responsible for strategic vertical markets and am also involved as a mentor at the Startup Academy Basel.

My international project experience includes consulting and building over 50 global brands, always focusing on measurable results and sustainable business development.

My main areas of expertise: B2C & B2B marketing excellence Conception and realization of integrated marketing concepts for different target groups. I develop effective positioning strategies and orchestrate cross-channel activities that consistently drive your business goals.

Digital commerce platforms & SaaS solutions Holistic consulting for the digital evolution of your business model: from technical search engine optimization and local findability to perfecting your e-commerce infrastructure and implementing cloud-based business processes for maximum efficiency and market penetration.

Transformation support & team leadership Professional implementation of budget management systems and support for organizational change processes. I have a proven track record in building interdisciplinary teams and providing strategic advice to start-up teams - from the concept phase to successful market launch.